Client Stories
Client stories
Evidence from audits, health checks, and workshops — including the awkward findings teams would rather not celebrate.
Voices from the room
We walked in with twelve “north star” metrics and left with three. The audit forced us to kill vanity activation and redefine first value as completing a shared board — messy, but our week-two retention finally moved.
— Mira Tan, Head of Product, KL collaboration app · Growth Analytics Audit
Instrumentation health check found duplicate purchase events we’d been celebrating for months. Slightly embarrassing. Worth the fee.
— Arjun Desai, Growth Lead, regional fintech · Instrumentation Health Check
The retention readout did not invent a miracle curve. It did stop marketing from reporting a 40-day window while product planned on day-7. We still argue — now about the same chart.
— Siti Rahim, Co-founder, education app · Retention Readout Session
Activation workshop ran long because design and growth disagreed on first value. Nadia kept us on one definition until dinner. We shipped the empty-state change the next sprint; signup-to-value climbed, though invite rate dipped for two weeks.
— Kenji Ong, Product Designer, lifestyle app · Activation Funnel Workshop
Extended story: Marketplace activation rebuild
A Southeast Asian services marketplace booked a Growth Analytics Audit after three quarters of flat retention. Their dashboard showed strong “activated” users — anyone who posted a job. Support tickets told another story: freelancers abandoned after never receiving a meaningful bid.
We rebuilt activation as first successful match within seven days, not job post. The event map revealed that bid notifications were firing without delivery confirmation. Engineering fixed the property gap; product rewrote the empty state for posters waiting on bids.
Eight weeks later, week-1 retention among newly defined activated users sat higher than the old cohort — and leadership accepted that overall activation volume looked smaller on purpose. The uncomfortable part: the marketing deck needed a public rewrite. They still recommend the audit for that reason alone.
Extended story: Fintech instrumentation honesty
A payments app’s Instrumentation Health Check surfaced three near-identical transfer_success events from legacy SDK versions. Growth had been charting the union as if it were unique users. After deduplication, transfer completion looked less heroic — but the team finally trusted the number enough to run a real experiment on receipt clarity.