Consultation
Activation Funnel Workshop
Map first-value moments with your PM and designer, then pressure-test the funnel steps that drop users before the product earns a habit.
Purpose
Activation arguments stall when “signed up” is still treated as success. This workshop forces a concrete first-value definition and a ruthless look at the steps between install and that moment.
Agenda
- Collect candidate first-value moments from support tickets and session replays
- Align on one primary activation event
- Rebuild the funnel with drop-off hypotheses
- Rank three experiments for the next sprint
Materials
Bring recent session recordings, onboarding screens, and whoever owns the signup flow. We supply the facilitation structure and the post-workshop note.