Consultation
Growth Analytics Audit
A two-week structured review of your app’s event map, activation definition, and retention story — ending in a numbered readout and experiment backlog.
Who this is for
Product managers, growth leads, and founding PMs who ship consumer or B2B apps and need a shared reading of activation and retention — without waiting for a new analytics hire.
What you receive
- Annotated event map of the paths that actually matter for first value
- A single activation definition the PM and eng lead both accept
- Retention diagnosis across week-1 and week-4 cohorts, with confounders called out
- A two-week experiment backlog ranked by expected learning, not vanity lift
- A 90-minute readout session with slides your team can reuse in planning
What is excluded
We do not rebuild your warehouse, implement tracking SDKs end-to-end, or staff an ongoing analytics desk unless you commission a separate retainer. Dashboard building is optional and quoted separately.
How the work runs
- Kickoff (day 1) — product walkthrough, current metric definitions, access checklist
- Instrumentation pass (days 2–4) — event naming, duplicates, missing properties
- Loop diagnosis (days 5–7) — activation, habit loops, paywall or invite friction where relevant
- Synthesis (days 8–9) — written readout
- Live session (day 10) — debate the recommendations with your core team
Preparation
Grant read-only access to your analytics project (Amplitude, Mixpanel, PostHog, GA4 + BigQuery, or equivalent). Share the last three product reviews where metrics were disputed. Nominate one decision owner.
Constraints
Best suited to apps with at least eight weeks of consistent event history. Brand-new launches can book an Instrumentation Health Check first.
Pricing basis
Fixed project fee from MYR 12,800 for a single primary product surface. Multi-surface suites and on-site KL weeks are quoted after a short fit call.
Next step
Request a readout and tell us which loop feels stuck — we reply within two business days.